EdumateSimple, honest pricing
Quality preparation, priced so any family can start. Why so low? Because access is the point.
Accessibility features are free for everyone, always.
Free Starter
£0 (always free)
A real introduction to all five worlds with the Calm Coach, free forever, so your child can settle in before you pay anything.
- A first taste of all five worlds
- The Calm Coach, in full
- One child profile
- Free forever, no card needed
Family
£12.99 / month
for your first year, then £16.99 a month
Or £129 a year for your first year, then £169 a year, saving about £27 in your first year compared with paying monthly.
Cancelling ends the intro price; if you come back later, the standard price applies.
- Every child in your household: up to 4 profiles, one price
- The full, uncapped question banks across all five worlds
- Test mode: the honest 11+-style assessment, with a parent readiness report
- Accessibility features included, free for everyone, always
One subscription covers the children in your household. That's a promise of trust, and we keep it simple on purpose.
Founding Families
Everyone's first year is at the introductory price, whichever plan you choose. After that, you move to the standard price you signed up for, and we will never raise it on you later. If our prices ever change, that is for new subscribers only, never for families already with us. No countdowns, nothing to rush.
If the price is the barrier
If £12.99 a month would keep your child out, write to us about a free family place. We keep a small number, approved by hand, because "ability, not affordability" isn't a slogan we decorate with; it's the reason Edumate exists, and we'd rather help than lose you.
No dark patterns. Plainly.
No fake countdowns, no guilt screens, no hidden charges, no tricks to stop you leaving. We keep the price low and the exit easy, because pressure has no place in this product, not for children, and not for you. If Edumate isn't right for your family, leaving should feel as calm as staying.