Terms of Use

1. Who we are, and these terms

Edumate Grow is a calm 11+ preparation service for children, provided by Edumate Ltd ("we", "us", "our"), a company registered in England and Wales, company number 17277398, registered office 18 The Broadway, East Lane, Wembley, Middlesex, HA9 8JU.

These terms are the agreement between you and us for using our website and the Edumate Grow app. By joining our waitlist, creating an account, or using Edumate Grow, you agree to these terms. Please read them alongside our Privacy Policy, which explains how we handle your information.

Plain-English summary (not a substitute for the terms): Edumate is for parents to use with their children. Be fair with it, don't misuse it, and you can cancel any time. We've set it up to be honest and low-pressure, and these terms reflect that.

2. Who can use Edumate

• Accounts are for adults. You must be 18 or over to create and hold an Edumate account. Edumate is designed to be set up and managed by a parent or guardian.
• Children use it under your control. Children use Edumate Grow through profiles that you create and oversee. You're responsible for supervising your child's use and for the activity on your account.
• One household. An account is for the children in your own household, within the profile limit of your plan. Your household means your immediate family living with you, unless we agree otherwise.

3. The waitlist

If you join our waitlist, we'll use your email to contact you about Edumate Grow (launch updates, early access, and your place on the waitlist) and to confirm you've joined. Joining the waitlist doesn't create any obligation on either side, and you can ask to be removed at any time.

4. Your account

You're responsible for keeping your account secure, including your sign-in email and any PINs. Don't share your login, and let us know promptly if you think someone else has accessed your account.

• Please give accurate information when you sign up, and keep it up to date.
• You're responsible for what happens under your account, including your children's use of it.

5. Plans, pricing and payment

When paid subscriptions launch, Edumate Grow will be offered on these terms:

• Free Starter: £0, always free. A genuine introduction to Edumate Grow, with no card required.
• Family: one subscription per household, covering up to four child profiles for children in your household. Family is offered at a first-year introductory price that then steps up to the standard price:
• Monthly: £12.99 a month for your first 12 months, then £16.99 a month.
• Annual: £129 for your first year, then £169 a year.

The monthly and annual Family options include the same features. All prices are VAT-inclusive as displayed: the price you see is the total you pay.

The introductory price is a one-time welcome that applies to the first 12 months of your first continuously active paid Family subscription. It never restarts on resubscription: if you cancel and rejoin later, you return at the current standard price. We state this plainly at sign-up and never leave it to be discovered later.

An honest step-up: the move from the introductory price to the standard price is disclosed at sign-up, and we will remind you before it takes effect. No hidden rise, no surprise renewal.

No unexpected price changes: other than the clearly disclosed move from the introductory price to the standard price after your first 12 months, we will not increase the standard price for as long as your subscription remains continuously active. Any future price changes apply only to new subscriptions.

Billing: paid plans renew automatically (monthly or annually, as you choose) until you cancel. Payments are handled securely by Stripe; we don't see or store your full card details.

Keeping you informed: we'll email you at least 30 days before your introductory price ends and the standard price begins, send you a reminder before an annual subscription renews, and confirm when you cancel, so nothing about your billing is ever a surprise.

If a payment fails, we'll try to contact you and give you a reasonable chance to update your payment method before treating your subscription as lapsed.

6. Your introductory year

Your introductory period lasts 12 months from the start of your first paid Family subscription, whichever billing option you choose. After the introductory period, a continuously active subscription moves to the standard price disclosed at sign-up, and we will not increase that standard price while your subscription remains continuously active. The introductory price does not restart if you cancel and later rejoin: rejoining is at the current standard price. If our prices ever change, that is for new subscriptions only, never for families already with us. No countdowns, nothing to rush.

7. Free family places

If the cost is a barrier for your family, write to us at access@edumateuk.com. Access shouldn't depend on affordability; that's why Edumate exists, so we'd rather help than lose you. We keep a limited number of free family places, each reviewed individually, granted for 12 months and renewable. Please share only the information we ask for; there's no need to send detailed personal or financial circumstances.

8. Cancelling, and your refund rights

No tricks: we don't use dark patterns. Cancelling is straightforward, you keep access until the end of the period you've paid for, and we won't make you jump through hoops to leave.

Cancel any time. You can cancel your subscription whenever you like. Your plan then runs to the end of the current paid period and won't renew.

Our 14-day promise. If you subscribe for the first time and change your mind within 14 days, tell us and we will refund the payment in full. After that, we handle things kindly, case by case. This is our own voluntary promise; your statutory rights as a consumer are not affected and sit alongside it.

Annual plans. The same promise applies: a first subscription cancelled within 14 days is refunded in full, monthly or annual. After the 14 days, an annual plan runs to the end of the year you've paid for and won't renew; we don't offer pro-rata refunds for cancelling part-way through a paid year, but you keep full access until it ends.

We may suspend or close an account that breaches these terms (see "Fair use"), or for non-payment.

9. Fair use

Please use Edumate as intended. You agree not to:

• Share your account or login with people outside your household, or resell access.
• Copy, scrape, or redistribute our questions, content or materials, except as allowed for your own family's personal use within the app.
• Try to break, disrupt, reverse-engineer, or gain unauthorised access to the service.
• Use Edumate unlawfully, or in a way that harms others or us.

We handle login-sharing with trust and gentle limits rather than surveillance, but persistent or commercial misuse may lead us to limit or close an account.

10. Our content

Edumate's questions, materials, designs, branding and software belong to us (or our licensors) and are protected by intellectual-property law. We give you a personal, non-transferable right to use them with your family through Edumate, for as long as your access lasts. That right ends if your access ends.

11. What Edumate is, and isn't

Edumate Grow is a preparation and practice tool to help children build skills and confidence. It is not a guarantee of any exam result or school place, and it isn't individual educational, psychological or medical advice. 11+ arrangements vary by area and change over time: always check the current rules with your chosen school or local authority. Decisions about your child's education remain yours.

12. If you use Edumate through an app store

At launch, subscriptions are handled directly by us (through Stripe). If in future we offer Edumate Grow through the Apple App Store or Google Play, purchases you make there may also be subject to Apple's or Google's own terms and billing rules, in addition to these terms.

13. Availability and changes to the service

We work to keep Edumate running well, but we can't promise it will always be available or error-free, and we may carry out maintenance or make changes and improvements over time. We may add, change or withdraw features, and we'll aim not to reduce the core of what you're paying for without good reason.

14. Our responsibility to you

We take our service seriously, but the law also expects these terms to be clear about the limits of our liability:

• We don't exclude what we can't. Nothing in these terms limits our liability for death or personal injury caused by our negligence, for fraud, or for anything else that can't be limited by law, including your statutory rights as a consumer, which these terms don't affect.
• Otherwise, we're not liable for losses that weren't reasonably foreseeable, or that arise from your own misuse of the service or failure to keep your account secure.
• A fair limit. Where our liability is not excluded or unlimited by law, our total liability to you for any claim is limited to the amount you have paid us in the 12 months before the claim arose. We think that's fair for a low-cost subscription service, and it doesn't affect the statutory rights described above.

15. Law and disputes

These terms are governed by the law of England and Wales, and disputes are subject to the courts of England and Wales. If you live elsewhere in the UK, you may also be able to bring proceedings in your local courts.

16. Changes to these terms

We may update these terms, for example when the app and paid subscriptions launch, or if we introduce new features such as a referral scheme. When we make significant changes we'll update the date above and, where appropriate, let you know in advance. For minor changes, continuing to use Edumate means you accept the updated terms; for significant changes that affect your rights, we'll seek your agreement or give you a fair chance to cancel before they take effect.

17. Contact us

Questions about these terms: hello@edumateuk.com. Privacy and data: privacy@edumateuk.com.

Edumate Ltd, registered in England and Wales, company number 17277398. Registered office: 18 The Broadway, East Lane, Wembley, Middlesex, HA9 8JU.